About Vita Show Dubai

The rapidly expanding segment of the healthcare and wellness industry in the Middle East and Africa (MEA) known as the “nutraceuticals market” is focused on developing, producing, and distributing products that are fortified with nutrients and provide health advantages beyond basic diet. There are many different items in this sector, such as vitamins, botanical extracts, functional meals and beverages, and dietary supplements.

As people look for ways to maintain and improve their well-being, sedentary habits and unhealthy diets have fuelled the demand for nutraceuticals, driving the MENA nutraceuticals market, which is predicted to grow at a steady rate of about 7.1% to reach USD 11,709 million by 2028. Due to its broad customer base and willingness to investigate alternative health and wellness choices, the MENA nutraceuticals market presents  rich prospects for both domestic and foreign business.