About Us
VitaShow, a pivotal segment of the DUPHAT event, is the region’s only gathering focused exclusively on nutraceuticals, dietary supplements, and functional foods & beverages—offering direct access to the rapidly expanding consumer health market, driven by rising health awareness, lifestyle-related conditions, and consumer preference for preventive healthcare.
Attending VitaShow provides an unmatched opportunity to display innovative products to a targeted regional audience, close new business deals, and partner with leading global brands—all in one dynamic venue.
The MENA dietary supplement sector is set to reach US$11.7 billion by 2028 with strong annual growth, and nutraceuticals projected at US$24.2 billion by 2030, reflecting a surge in consumer interest in health and wellness products.
As market demand for wellness, preventive health, and nutrition surges, VitaShow connects participants with influential buyers, distributors, and retailers, making it a strategic platform for growth, brand visibility, and industry leadership in the vibrant MEA health and wellness sector.
VitaShow is a newly launch segment within DUPHAT – the leading event dedicated to the entire value chain of the pharmaceutical industry. At DUPHAT we are excited to spotlight the major focus areas for this year’s event:
From generics to specialty drugs, where top manufacturers and buyers meet opportunities.
Showcasing OTC, cosmetics, and personal care for fast-growing consumer markets.
Showcasing pharma manufacturing, packaging, and processing innovations driving automation and efficiency.
Where global nutrition and wellness brands meet rising MEA consumer demand.
Launchpad for emerging health tech, biotech, and pharma companies.
Highlights
Exhibition
- 25th August 2026; 10:00 - 18:00
- 26th August 2026; 10:00 - 18:00
- 27th August 2026; 10:00 - 18:00
Conference
- 25th August 2026; 09:00 - 18:00
- 26th August 2026; 09:00 - 18:00
- 27th August 2026; 09:00 - 18:00
